Dec'25, UAE: National Store LLC, a leading technology distributor in the United Arab Emirates, is proud to announce the official launch of the Canon EOS C50, Canon’s latest and most advanced compact full-frame cinema camera designed for creative professionals, filmmakers, and content creators across the region.

Building on Canon’s rich legacy in imaging excellence, the EOS C50 marks a significant evolution in the Cinema EOS lineup, combining powerful performance with unmatched flexibility in a lightweight and modular form factor. This release underscores National Store LLC’s commitment to bringing cutting-edge imaging technologies to the UAE market, empowering filmmakers and visual storytellers with tools that help them achieve cinematic results with ease.

At the core of the EOS C50 is a newly developed 7K full-frame CMOS sensor paired with the powerful DIGIC DV7 image processor, delivering outstanding image quality and dynamic range. It supports internal RAW recording up to 7K at 60p, along with oversampled 4K, 4K at 120p, and 2K at 180p, offering exceptional creative flexibility.

The EOS C50 also features Open Gate 3:2 recording, allowing full-sensor capture for greater post-production freedom, easy reframing, and seamless multi-format delivery for both widescreen and vertical content.

Despite its advanced capabilities, the camera remains compact and ergonomic, making it ideal for documentaries, indie productions, studio work, and run-and-gun shooting. Additional features include Dual Base ISO, Dual Pixel CMOS AF II, a detachable top handle with XLR audio inputs, and professional connectivity options such as USB-C, full-size HDMI, Wi-Fi, and timecode support.

“We are thrilled to introduce the Canon EOS C50 to the UAE market,” said the PR team at National Store LLC. “This camera redefines what creators can expect from a compact cinema tool — combining remarkable image quality, versatile recording formats, and a design that adapts to a wide range of shooting environments.”

The Canon EOS C50 is now available through National Store LLC, retail outlets, authorised dealers, and leading electronics retailers. For business or volume enquiries, customers are encouraged to contact the National Store LLC directly.

About National Store LLC

National Store LLC is a trusted name in the UAE for distributing Canon products, offering a full range of photography and videography solutions. With a commitment to providing exceptional customer service and the latest Canon technologies, the National Store LLC is dedicated to supporting photographers at every level.