The station's DAB coverage now stretches across North East London, North East and South West Essex, and South Hertfordshire, alongside a worldwide listenership tuning in through its website and app. That growth is exactly why Sugar Kayne Radio is opening its sponsorship programme up to local businesses looking for a genuine way to reach an engaged, community-first audience.

The station's weekly line-up now includes:
- Andy Lloyd - weekday mornings, the Andy Lloyd Morning Show
- Mike Beeton - weekday afternoons and evenings
- Melisa Montagnon - 80s celebration show
- Richa Kay - The Sunday Social
- Jay Bradshaw - Sunday Breakfast Show
- Lee Vincent - Soul on Sunday, presenting for over three decades
- Miguel da Silva - Vibe Theory, late-night sounds
- Matthew Kayne (DJ Sugar Kayne) - weeknight and weekend shows

Every slot is a live opportunity for a sponsor's name to reach real listeners, not just impressions on a screen.

For local businesses, that reach comes with real, tangible value. Sponsoring Sugar Kayne Radio means:
- Gold Sponsorship - 8 plays a day of a 30-second advert, £1,000 a year
- Silver Sponsorship - 4 plays a day, £500 a year
- Show Sponsorship - from £10 a week, for businesses wanting something smaller
- Breakfast Show Sponsorship - £200 a month, targeting the station's biggest daily audience

Every tier delivers consistent, repeated on-air exposure to a loyal listener base, through presenters their audience already trusts and tunes in for daily. For a sponsor, that means genuine brand recall built over time, not a one-off ad lost in a crowded feed, and a direct line into a community that's actively listening rather than scrolling past.

DJ Sugar Kayne commented on what the station's growth means to him: "More communities, more voices, more connection - that's genuinely what this has been about from day one. We've built something that reaches a lot further than anyone expected when we started, and now I want the local businesses that believe in what we're doing to grow with us. It's a real chance for a business to be heard by people who are actually listening, not just seen."
Businesses interested in sponsorship can get in touch directly via the station's website or sponsorships page here: https://welcometosugarkayneradio.com/sponsorships/

About Sugar Kayne Radio
Sugar Kayne Radio was founded by Matthew Kayne, a broadcaster living with cerebral palsy and a bladder cancer survivor, who built the station around music's power to bring people together. It now broadcasts 24/7 on DAB across North East London, North East & South West Essex, and South Hertfordshire, and worldwide via welcometosugarkayneradio.com, myTuner Radio, and its dedicated app.