Asked where he really tracks clients, a sales manager opens his laptop and shows a personal Excel sheet. Consultant Anton Supert described this scene at a retail chain on vc.ru. Moscow-based https://sverdlov.pro/ (https://sverdlov.pro/) builds its work around avoiding it: the company sets up CRM (customer relationship management software) around the way a business actually sells.

Buying a system and using it are different things. In a survey by Sber Business Soft and the TenChat network, 49% of Russian companies said they had adopted a CRM system, yet only 22% use it in every department. Supert's example shows the human side of that gap: the chain had paid for the software, while each manager kept a private spreadsheet with 12 columns, copied over by hand at the end of the day. Artificial intelligence spreads in the same uneven way. The U.S. Chamber of Commerce reports that 58% of American small businesses now use generative AI (artificial intelligence that writes text and creates images), up from 40% in 2024.

sverdlov.pro starts with the sales process rather than the licence. The company first studies how the client actually sells and only then picks and configures a system for that process. Integrations then link the CRM with the website and the client's accounting system. Nobody retypes requests.

AI is applied where a process involves reading text: emails, requests, documents, customer questions. It transcribes and scores sales calls, while decisions and budgets stay with people.

Work begins with a paid audit.

A pilot then automates one process and compares the figures before and after. If a task falls outside its expertise, the firm says so directly and suggests where to turn.

## About sverdlov.pro

sverdlov.pro designs and implements systems in which CRM, the website, custom services, the client's accounting system and AI work as one chain. Founder Alexander Sverdlov leads every project, and the team takes on only a few projects at a time. The website, code, ad accounts and access rights are registered to the client.