London, UK — 27-03-2026 — By Alona, the London-based jewellery house celebrated for its sculptural elegance and modern craftsmanship, introduces its latest Bracelets Collection—a curated edit of chain bracelets, bangles, and semi-precious designs that redefine everyday luxury.

Designed for the contemporary woman, the collection reflects a balance between minimalism and statement styling, offering pieces that seamlessly transition from daywear to evening refinement.

A Modern Approach to Bracelet Design

The By Alona bracelets collection brings together over 40 thoughtfully designed pieces, including chain bracelets, structured bangles, and semi-precious styles . Each design is rooted in the brand’s philosophy of creating jewellery that feels both timeless and relevant.

From delicate chains like the ERIN Bracelet – Gold to sculptural designs such as the LANA Bracelet – Gold, the collection offers versatile options that complement a modern wardrobe.

Chains, Bangles, and Semi-Precious Designs

The collection is divided into three key categories, each offering a distinct aesthetic:

Chain Bracelets — refined, lightweight, and perfect for layering
Bangles — structured silhouettes designed for a bold yet elegant presence
Semi-Precious Styles — pieces that incorporate natural elements for added texture and individuality

This diversity allows wearers to curate their own combinations, creating a personalised jewellery story.

Designed for Everyday Luxury

By Alona’s bracelets are crafted with premium finishes, including rich gold plating and high-quality materials, ensuring durability without compromising elegance. The collection reflects the brand’s signature approach—jewellery that is effortlessly wearable yet visually striking.

Whether styled alone for a minimalist look or layered for added depth, each bracelet is designed to enhance personal style without overpowering it.

Craftsmanship Rooted in London Design

Founded by designer Alona Shelemy, By Alona blends heritage craftsmanship with modern aesthetics, creating jewellery that empowers women to express individuality . Each bracelet is produced in small batches, ensuring attention to detail and maintaining the brand’s commitment to quality.

A Collection for the Modern Jewellery Wardrobe

The Bracelets Collection reflects a broader shift in the UK jewellery market toward versatile, investment pieces. These designs are not trend-dependent; instead, they are created to remain relevant across seasons and occasions.

From understated chains to bold bangles, the collection offers something for every style—making it an essential addition to a curated jewellery wardrobe.

Availability

The By Alona Bracelets Collection is available now at:
👉 https://byalona.com/collections/bracelets