Singapore - The 8th Digital Marketing, Advertising & Technology Confex (DMAT Confex 2026) will take place on 5 December 2026 in Singapore, bringing together marketing, advertising, technology and business professionals to examine how artificial intelligence is changing the way organisations engage customers, create content, manage advertising and build new growth strategies.

The 2026 edition will be centred on the theme “Beyond Automation: Building the Agentic Marketing Enterprise,” reflecting the industry's transition from conventional automation toward intelligent systems capable of analysing information, making decisions and supporting increasingly autonomous marketing activities.

As businesses move from experimenting with AI to integrating it into core functions, the conference will examine the opportunities and challenges emerging from this transition. Discussions will cover Agentic AI, Generative AI, AI-powered customer experiences, advertising technology, MarTech innovation and the development of AI-native organisations.

Now in its eighth edition, DMAT Confex follows seven editions held across Dubai, Malaysia and Singapore. The 2026 conference is expected to bring together more than 200 global leaders and professionals, with 40+ expert speakers and participants connected across 72+ countries.

Exploring the Next Stage of AI in Marketing

One of the key areas of discussion will be Agentic AI and Marketing, with sessions examining multi-agent systems, autonomous growth engines, AI-driven customer journeys and the changing relationship between human teams and intelligent AI systems.

The conference will also explore AI-first discovery, as consumers increasingly use AI-powered interfaces to find information, products and services. Topics will include AI Search, conversational discovery, Generative Engine Optimisation (GEO), zero-click journeys, AI shopping agents and Commerce Media.

Customer experience will form another major area of discussion. Industry experts will examine how hyper-personalisation, predictive marketing, AI analytics, customer data platforms, Revenue AI and conversational commerce can influence customer engagement and business performance.

Generative AI, Creativity and the Future of Advertising

Generative AI is also changing the way brands approach creativity and content production. DMAT Confex 2026 will explore AI content studios, video production, digital humans, synthetic influencers, brand differentiation and the growing importance of brand safety in AI-assisted creative environments.

The Advertising 2030 track will look at how technology could reshape media and advertising over the coming years. Discussions will include autonomous media buying, Programmatic 3.0, Retail Media Networks, AI creative optimisation, contextual advertising, cookieless advertising and AI-powered attribution.

These conversations reflect a broader shift within the advertising industry as marketers seek greater efficiency while balancing privacy, measurement, relevance and creative effectiveness.

Building AI-Native Organisations

Beyond marketing applications, the conference will address the organisational changes required to adopt AI responsibly and effectively.

The AI-Native Organisations track will examine AI governance, responsible AI, APAC regulation, AI ROI, human and AI collaboration and future skills. The discussions will focus on how organisations can build practical frameworks for integrating AI while maintaining accountability, human oversight and long-term business value.

The MarTech & Innovation track will further explore AI-native MarTech stacks and emerging technologies. A Startup Pitch Session will provide an opportunity for emerging companies and innovators to present new ideas and solutions to an industry audience.

Connecting Marketing, Technology and Business Leaders

DMAT Confex 2026 is designed for a broad professional audience, including CMOs and marketing leaders, digital marketers, advertising and agency professionals, technology and IT leaders, AI and MarTech specialists, business and growth leaders, product professionals, founders, entrepreneurs, researchers and innovators.

The conference programme will include keynote presentations, expert panel discussions, fireside conversations, networking sessions, an innovation exhibition and the Startup Pitch Session. The DMAT Excellence Awards will also recognise achievements and contributions across the digital marketing, advertising and technology ecosystem.

Networking opportunities will be integrated throughout the event through Who's Who: Meet & Mingle, networking breaks, a networking lunch, exhibition interactions and discussions with speakers and industry professionals.

For professionals following the growth of MarTech conferences in 2026, AI-led marketing and emerging advertising technologies, the event provides an opportunity to engage with industry perspectives and explore how these developments may influence the next phase of digital business.

DIGI Magazine Vol. 6 to Launch at the Conference

The conference will also mark the launch of DIGI Magazine Vol. 6, bringing together perspectives from across the marketing and technology ecosystem.

The edition will feature exclusive CEO and founder interviews, emerging startup spotlights, brand stories, industry reports and expert insights examining trends, innovations and ideas shaping the future of marketing and technology.

With artificial intelligence moving beyond isolated experiments and becoming increasingly connected to customer engagement, creativity, advertising and business decision-making, DMAT Confex 2026 will provide a forum for industry leaders to discuss what this transformation means for the future of marketing.

The 8th Digital Marketing, Advertising & Technology Confex will take place on 5 December 2026 in Singapore.