Dubai, United Arab Emirates. Digital Media Sapiens, a digital agency in Dubai, says WhatsApp has become one of the most important sales channels for UAE businesses, and that many companies are losing customers at that final step.

Brands are investing heavily in ads that drive customers to "click to WhatsApp", but slow replies, unclear pricing and no follow-up mean many conversations go cold.

"A customer who messages you on WhatsApp is ready to talk," said a spokesperson for Digital Media Sapiens. "If they wait two hours for a reply, they have already messaged three competitors. The ad did its job and the business lost the sale."

The agency recommends that UAE businesses set response-time targets of minutes, not hours, during business hours; use the WhatsApp Business catalogue and quick replies for common questions; tag every conversation by campaign source to measure which ads produce buyers; and follow up within 24 hours on every unanswered enquiry.

DMS helps retailers, clinics, real estate firms and service businesses connect advertising to WhatsApp workflows and reporting.

About Digital Media Sapiens
Digital Media Sapiens (DMS) is a Dubai-based digital marketing agency and Google Premier Partner with 13 years of experience in the UAE market. From its office in Jumeirah Lake Towers, DMS delivers Google Ads, Meta and TikTok advertising, SEO and AI search optimisation, social media management, website development and AI video production for brands across the UAE and GCC.