NEW YORK, NY — Serial entrepreneur Naushad Parpia today announced the expansion of Earthside Farms’ corporate wellness initiative across New York City. Designed specifically for high-growth enterprises, financial institutions, and tech firms throughout the New York metropolitan area, the program replaces traditional, sugar-heavy office snacks with functional, low-glycemic alternatives.

In the high-pressure New York business environment, demanding work schedules often force executives toward convenience foods loaded with refined sugars, artificial flavorings, and inflammatory seed oils. This dietary pattern routinely triggers rapid blood sugar spikes followed by severe metabolic crashes, directly compromising afternoon focus and productivity.

"Optimizing team performance in a competitive market like New York requires addressing the physical foundation of executive energy," said Naushad Parpia, Founder and CEO of Earthside Farms. "During my time scaling Plative in New York, I saw how reliance on processed snacks degraded focus. With Earthside Farms, we apply enterprise systems-thinking to corporate nutrition—delivering monk fruit-sweetened snacks that maintain cognitive output without glucose volatility."

The Earthside Farms corporate program offers custom office pantry distribution, executive event catering, and direct-to-employee wellness subscriptions across New York. The product line features premium candied pecans, walnuts, and dried fruit crafted with zero-calorie monk fruit, zero artificial dyes, and zero seed oils—making them low-glycemic, keto-friendly, and optimized for sustained mental stamina.

Through this initiative, Parpia continues to merge business scalability with human healthspan, establishing a new standard for modern corporate wellness across New York and nationwide.

About Naushad Parpia

Naushad Parpia is a New York-based serial entrepreneur, business strategist, and investor. He serves as Founder and CEO of Earthside Farms, a clean-label CPG brand engineered for functional performance, and Founder and Chairman of Plative, an Inc. 5000 digital technology consultancy. Parpia holds a degree in Finance and Information Systems from the University of Virginia and applies data-driven operational design to drive sustainable growth across tech and consumer wellness sectors.

About Earthside Farms

Earthside Farms is a New York-headquartered wellness CPG company transforming the functional snack market. By combining whole nuts, real fruit, and zero-calorie monk fruit sweetener, Earthside Farms delivers low-glycemic, non-GMO, and clean-label foods engineered to support executive stamina, metabolic health, and longevity. For more information, visit https://www.earthsidefarms.com.