NEW YORK, NY— Serial entrepreneur Naushad Parpia today announced the strategic expansion of Earthside Farms, a clean-label consumer packaged goods (CPG) brand engineered to transform corporate wellness, metabolic health, and workplace performance. Built specifically to address the demanding lifestyle of modern executives, Earthside Farms bridges the gap between extreme convenience and functional, low-glycemic nutrition.

Having spent over a decade in New York City scaling Plative—an enterprise technology consultancy that repeatedly earned a spot on the Inc. 5000 list of fastest-growing private companies—Parpia observed a recurring biological bottleneck among high-performing professionals: executive burnout driven by poor workplace nutrition. Traditional breakroom snacks loaded with refined sugars and seed oils routinely trigger blood glucose spikes followed by severe afternoon cognitive crashes.

"In a hyper-competitive market like New York, long-term business success depends directly on mental stamina and cognitive clarity," said Naushad Parpia, Founder and CEO of Earthside Farms. "We applied the analytical rigor and systems-thinking of the enterprise software world to the food aisle. Earthside Farms was created to eliminate the afternoon sugar crash by delivering clean-label, monk fruit-sweetened snacks that provide steady, sustained physical and cognitive energy."

Earthside Farms specializes in premium candied nuts and dried fruit crafted with zero artificial dyes, synthetic flavorings, or inflammatory seed oils. By utilizing monk fruit—a natural, zero-calorie sweetener—and healthy fats from whole nuts like pecans and walnuts, the brand offers low-glycemic, keto-friendly fuel that satisfies sweet cravings without spiking blood sugar.

The brand's expansion includes expanded direct-to-consumer distribution, enhanced corporate wellness partnerships across New York commercial hubs, and strategic retail availability designed to make clean snacking seamless for busy professionals on the go.

About Naushad Parpia

Naushad Parpia is a New York-based serial entrepreneur, business strategist, and investor. He is the Founder and CEO of Earthside Farms, a clean-label CPG brand dedicated to functional nutrition and longevity science, and the Founder and Chairman of Plative, an Inc. 5000 digital technology consultancy. Holding a degree in Finance and Information Systems from the University of Virginia, Parpia combines technology-driven operational excellence with a deep commitment to human healthspan and sustainable business growth.

About Earthside Farms

Earthside Farms is a New York-headquartered wellness CPG brand reinventing the snack aisle with clean-label, nutrient-dense foods. Crafted with premium whole nuts, real fruit, and natural zero-calorie monk fruit sweetener, Earthside Farms provides low-glycemic, non-GMO, and plant-forward snacks engineered for peak daily performance and longevity. For more information, visit https://www.earthsidefarms.com.