Dubai, UAE- Founded in Dubai in 2005 as a three-person business, NEXA has grown into an independent digital agency operating across five global markets, combining specialist expertise with the speed, accountability and senior access of an independent business. Today, NEXA connects digital strategy, creative, customer experience, performance media, CRM transformation and applied AI into one growth model, supporting organisations across the UAE, Saudi Arabia, the UK, the US and Australia.
“Independence has never meant staying small,” said Amit Vyas, Chairman and CEO of NEXA Holding. “It has given us the freedom to move faster, invest in the capabilities our clients need and evolve ahead of the market. Today, we operate internationally while retaining the agility, accountability and senior access that define an independent agency.”

Independence as a Strategic Advantage
NEXA has expanded without relying on the infrastructure of a traditional global network.
Its ownership model has allowed the business to respond quickly to changes in the market, invest ahead of client demand and build specialist expertise around the challenges organisations are facing.
What began primarily as a web development business has evolved into a connected digital offering spanning strategy, digital platforms, content, CRM and marketing technology, performance marketing and AI-enabled business transformation.
This evolution has followed changes in client needs and the wider digital economy. As digital channels have become more fragmented, technology more sophisticated and customer journeys more complex, NEXA has continued to connect strategy, technology, creativity and performance around measurable commercial outcomes.

Building for a New Digital Era
The digital landscape has changed significantly since NEXA was founded in 2005.
Businesses today expect measurable commercial impact while navigating increasingly complex platforms, tighter budgets, changing consumer behaviour and rapid advances in artificial intelligence.
NEXA has responded by combining fast decision-making with specialist depth and international reach. Teams work across disciplines and markets, giving clients access to connected expertise while maintaining the responsiveness and accountability that have defined the business since its foundation.
Through NEXA AI Lab, NEXA develops and deploys practical AI solutions across marketing, sales, customer service and operations, helping businesses turn AI into measurable commercial value.
This approach allows the company to adapt as client priorities change, bringing together the right expertise, technology and execution around each business challenge.

More Than Two Decades of Continuous Evolution
Remaining competitive for more than 20 years has required NEXA to continually rethink what organisations need from a digital partner.
From the early rise of websites and search marketing to social media, marketing automation, CRM, performance media and artificial intelligence, major shifts in digital behaviour have created new expectations for businesses and their partners.
NEXA has continued to invest in specialist talent and technology while retaining the entrepreneurial mindset that shaped the company in Dubai. Its multi-award-winning track record reflects that continued focus on responding to changing market needs and delivering measurable client impact.

International expansion has followed the same approach.
Rather than pursuing scale for its own sake, NEXA has built a connected presence across the UAE, Saudi Arabia, the UK, the US and Australia, combining regional understanding with international expertise.
Today, teams across these five markets support organisations operating in increasingly connected and competitive environments.
Setting a Benchmark for International Expansion
NEXA’s journey demonstrates how an independently owned digital business can expand internationally while retaining speed, accountability and close client relationships.
More than 20 years after its launch in Dubai, the company has grown from three people into a multi-award-winning international business serving organisations across five markets.
As technology continues to reshape marketing and business transformation, NEXA remains focused on evolving with the market, investing in expertise that creates genuine client value and maintaining the agility that has supported its development since 2005.

About NEXA
Founded in Dubai in 2005 as a three-person business, NEXA is a multi-award-winning digital agency supporting organisations through digital strategy, creative, customer experience, performance media, CRM transformation and applied AI.
NEXA operates across the UAE, Saudi Arabia, the UK, the US and Australia, combining specialist expertise with the speed, accountability and senior access of an independent business.