Hyderabad, India — Sanctuary Interiors, a Hyderabad-based luxury interior design studio known for bespoke home transformations, is reporting a marked shift in client preferences this year, with more homeowners across Jubilee Hills, Gachibowli and Banjara Hills requesting textured and patterned wallpaper over traditional paint finishes for feature walls, bedrooms and formal living spaces.
The studio, which offers end-to-end interior design services including luxury home interiors, modular kitchens, bedroom design and living room design, attributes the trend to a broader change in how Hyderabad homeowners think about their walls. Rather than treating walls as a neutral backdrop, clients are increasingly asking for finishes that add depth, texture and personality, a shift that mirrors design direction being tracked internationally, where tactile surfaces such as grasscloth-effect weaves and softly embossed textures are replacing flat, single-tone walls in premium interiors.
"Homeowners here are no longer satisfied with a wall that simply looks clean," said a spokesperson for Sanctuary Interiors. "They want a wall that feels considered, something that reflects how they actually live in the space. Wallpaper, when it's chosen and installed correctly, does that in a way paint alone cannot."
According to the design team, the shift is not just cosmetic. Many older buildings and even some newer constructions in Hyderabad have wall surfaces that are not perfectly smooth, and a well-chosen wallpaper can disguise minor imperfections that paint would otherwise expose. Combined with the growing availability of premium materials such as fabric-based and grasscloth-effect wallpaper, the studio says the category has moved from a niche accent choice to a mainstream request across nearly every project it takes on.
That growth has not come without complications specific to the region. Sanctuary Interiors notes that Hyderabad's climate, particularly the humidity and sustained rainfall of the monsoon months, places real demands on wallpaper installation that many suppliers and installers overlook. Without proper wall preparation and moisture assessment before application, wallpaper can lift at the seams or trap dampness behind the surface within a single rainy season. The studio says this is the most common reason homeowners come to them after a prior installation has failed, and it is why every wallpaper project begins with an assessment of wall condition and moisture exposure before any material is chosen.
The studio's approach treats wallpaper as one part of a coordinated design plan rather than a standalone purchase. Material, pattern scale and placement are selected alongside a room's existing lighting, furniture and flooring, an approach the team says prevents the mismatched, catalogue-driven results that are common when wallpaper is bought in isolation. Feature walls in living rooms, headboard walls in bedrooms, and dining nooks remain the most requested applications, with homeowners generally choosing to concentrate pattern and texture in one or two rooms rather than wrapping an entire home in wallpaper.
Sanctuary Interiors expects the category to keep growing through the rest of 2026 as more Hyderabad homeowners renovate existing properties rather than move, a trend the studio has observed across its client base over the past year. The company continues to offer free design consultations for homeowners exploring wallpaper and other interior upgrades, with an on-site assessment included as a standard first step for any wallpaper project.
More information about the studio's design services is available at sanctuaryinteriors.in, including project galleries and details on booking a consultation through the contact page.
About Sanctuary Interiors
Sanctuary Interiors is a Hyderabad-based interior design studio offering bespoke, end-to-end home interior solutions, including luxury home interiors, modular kitchens, living room design, bedroom design, custom wardrobes and false ceiling design. The studio manages every project from initial concept through final handover, combining personalized design with in-house execution and dedicated project support. Sanctuary Interiors is based in Prakash Nagar, Begumpet, Hyderabad.
Media Contact
Sanctuary Interiors Prakash Nagar, Begumpet, Hyderabad 500016
Phone: +91 99517 48968
Email: [email protected]
Website: https://sanctuaryinteriors.in/