Buyerr Releases Free 2026 Consumer Promotion Calendar for FMCG Brands
Posted June 17, 2026 by SharmisthaPatel
A ready-to-use planning tool that maps India's festivals, shopping moments, and campaign ideas for the year ahead.
Feature News
The calendar maps all twelve months of 2026 with the festivals and shopping moments that matter to Indian shoppers, from Makar Sankranti and Holi to the IPL season, Raksha Bandhan, Ganesh Chaturthi, Diwali, and Christmas. Each month is paired with a ready campaign idea for that occasion, along with reward options and proven campaign formats such as spin-the-wheel, scratch-and-win, and predict-and-win.
Most brands plan their festive promotions late and fall back on discounts. The calendar is built to help teams plan the full year in one view, and to pick formats that build loyalty and collect consumer data instead of only cutting prices.
"Most brands start planning their festive promotions far too late, and end up falling back on discounts," said Saswata Biswas, who leads Products & Marketing at Buyerr. "We built this calendar so teams can see the whole year at a glance and choose smarter formats with time to spare."
The 2026 Consumer Promotion Calendar is available for free at https://buyerr.in/blogs/2026-marketing-calendar-brand-manager/
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About Buyerr
Buyerr is a consumer promotions, loyalty, and trade promotions platform for FMCG and FMCD brand managers and marketers in India. It runs QR-led and on-pack activations, instant rewards through UPI cashback, digital coupons and vouchers, gamified mechanics such as spin-the-wheel, scratch-and-win and predict-and-win, and consumer and channel loyalty programs, helping brands drive sell-out while collecting consented first-party data. Buyerr is part of its parent company Sproxil, a global brand-protection firm. Learn more at www.buyerr.in.
Media enquiries: Buyerr, [email protected], +91 8976873516, www.buyerr.in
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| Contact Email | [email protected] |
| Issued By | Buyerr |
| Phone | 8480119066 |
| Business Address | Buyerr, 4th Floor, Lodha Supremus-II, B 405, Road No. 22, Wagle Industrial Estate, Thane West, Thane, Maharashtra 400604 |
| Country | India |
| Categories | Business , Consumer , Marketing |
| Tags | consumer promotions , marketing , brand management , trade promotions , customer loyalty , brand strategy , loyalty programs , campaign strategy |
| Last Updated | June 17, 2026 |