Thane, Maharashtra, India, 17th June, 2026 — Counterfeit products quietly drain revenue and erode consumer trust for FMCG brands in India. Buyerr, part of brand-protection parent company Sproxil, says QR-code authentication gives brands a practical way to fight back, while also opening a direct line to the consumer.

With QR authentication, each product carries a unique code. A consumer scans it to confirm the product is genuine. That single scan does two jobs at once: it protects the buyer from fakes, and it lets the brand say hello, offer a reward, and learn who its real customers are.
Sproxil has worked in brand protection and anti-counterfeit technology for years, and Buyerr brings that heritage to consumer promotions in India.

"Counterfeiting is not only a revenue problem, it is a trust problem," said Saswata Biswas, who leads Products and Marketing at Buyerr. "When a consumer scans a code and sees that a product is real, that is a moment of trust. Brands can build on that moment instead of letting it pass."

Learn more at www.buyerr.in.

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About Buyerr

Buyerr is a consumer promotions, loyalty, and trade promotions platform for FMCG and FMCD brand managers and marketers in India. It runs QR-led and on-pack activations, instant rewards through UPI cashback, digital coupons and vouchers, gamified mechanics such as spin-the-wheel, scratch-and-win and predict-and-win, and consumer and channel loyalty programs, helping brands drive sell-out while collecting consented first-party data. Buyerr is part of its parent company Sproxil, a global brand-protection firm. Learn more at www.buyerr.in.

Media enquiries: Buyerr, [email protected], +91 8976873516, www.buyerr.in