SiteTrust Joins IAB Europe’s Transparency and Consent Framework as an Approved, Registered CMP

Approval of SiteTrust Consent (CMP ID 519) is the first step in SiteTrust’s expansion into Europe

FAIRLAWN, Ohio, October 19, 2026. Today, SiteTrust announced its approved status as the latest CMP to join IAB Europe’s Transparency and Consent Framework (TCF). SiteTrust Consent, the company’s consent management platform, passed IAB Europe’s CMP validation, was approved on October 15, 2026, and is listed as CMP ID 519.

For SiteTrust, the approval opens the way into Europe, starting with the United Kingdom, where SiteTrust plans to launch before the end of 2026. With approved status, SiteTrust Consent can operate inside the framework that publishers and their technology partners use to record and pass on visitors’ privacy choices.

The TCF, which was launched in April 2018, is a cross-industry voluntary standard that relies on standardisation to facilitate compliance with certain provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative instruments to the specific context of the online industry, taking account of relevant EU-level guidance from the EDPB and national level guidance from Data Protection Authorities.

The TCF is developed by IAB Europe in collaboration with organisations and professionals in the online industry. It is intended to enable publishers of websites and apps (first parties) and technology partners that support the delivery, personalisation or measurement of advertising and content (third parties or vendors) to work together and provide users with a standardised experience when they make privacy choices.

The TCF enables users to grant or withhold consent and also exercise their ‘right to object’ to data being processed. It includes minimum practical requirements that stem from guidelines of Data Protection Authorities and jurisprudence for informing users, providing them with privacy choices, and for respecting such choices.

“Europe set the bar for consent, and we wanted SiteTrust Consent measured against it,” said Vinnie Fisher, Founder and CEO of SiteTrust. “IAB Europe’s approval tells publishers and their technology partners that our consent records work inside the framework their industry already relies on. That is the foundation we need to bring SiteTrust to European websites, starting in the UK: find the hidden risks, fix them, and keep the proof.”


For more information about the TCF, visit https://iabeurope.eu/transparency-consent-framework/