LONDON UK, 20 October 2026 – PureShowers, the UK's original shower filter brand, today launched the Automatic Filter Reminder, an innovative free tool that takes the guesswork out of shower filter maintenance for good. Customers enter an order number and email address, and the tool automatically works out when every cartridge in that order is due for replacement. One click then adds each reminder to an iPhone, Android or Outlook calendar.

The launch tackles a real, everyday problem. "When should the cartridge be changed?" is one of the questions PureShowers customers ask most. Asked when they last changed it, most shower filter owners answer with a pause, a frown and a guess.

That guess matters. Intervals vary by model: hand held filter cartridges need changing about every three months, while in-line cartridges last 8 to 12 months, depending on usage and local water quality. An overdue cartridge quietly stops filtering, and because the decline is gradual, most people don't notice until the chlorine smell returns.

Fully automatic, set up in under a minute

The Automatic Filter Reminder needs nothing more than the order confirmation email, and the whole process takes under a minute.

1. Order number. Customers find it in their order confirmation email.
2. Email address. The address used when ordering.
3. One click. The tool lists every cartridge in the order with its own due date. One click or tap on "add to calendar" sets each reminder.

There is nothing to calculate, track or remember. The tool works out each due date automatically, creates a separate reminder for every cartridge, and hands it straight to the calendar on iPhone, Android or Outlook. When the date arrives, the customer's own phone or computer delivers the reminder. The tool is completely free.

Nearly 18 years of solving real shower problems

"After nearly 18 years as the UK's original shower filter brand, one question still comes up time and again: when should the cartridge be changed?" said Ty Lee, founder of PureShowers. "It's a fair question. A cartridge works quietly for months, life is busy, and nobody should have to remember the date they last unscrewed their shower head."
"The Automatic Filter Reminder answers that question for good. One order number, one click, and every cartridge change is in the calendar. A shower filter is only as good as its cartridge, so this is innovation that makes a real difference to customers every single day."

Availability and launch offer
The Automatic Filter Reminder is live now at pureshowers.co.uk/filter-reminders and is free for every PureShowers customer. It is the latest in a growing line of customer-first digital tools from the brand, joining the Shower Filter Finder, a five-question quiz that recommends the right filter for each shower.
To mark the launch, customers can save 15% when they buy two or more replacement cartridges with code NEVERMISS-15PC until Sunday 25 October 2026.